Cultural policy UK: British Council report on culture and business

The British Council has published a report Culture means Business with supporting evidence.  Discusses the value of cultural and public links internationally and the relationship with business, summarised as:.../

• There is a strong positive relationship between involvement in UK cultural activities and interest in opportunities to do business with people or organisations from the UK;
• There is a positive relationship between involvement in UK cultural activities and rating of the opportunities the UK offers for business and trade;
• Involvement in UK cultural activities facilitated by the British Council resulted in greater interest in and rating of UK business opportunities than involvement in cultural activities facilitated by another UK institution.,