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Study in PLoS One on attitudes of (mainly) French children to biodiversity - their knowledge and conservation interest higher for exotic species, rather than local biodiversity. Attributed to media representation and paucity of field exposure, among other things.
Ballouard J-M, Brischoux F, Bonnet X (2011) Children Prioritize Virtual Exotic Biodiversity over Local Biodiversity. PLoS ONE 6(8): e23152. doi:10.1371/journal.pone.0023152
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